The easiest way to add Adsense to a Blogger blog is via the built-in gadget. I won’t go through the whole process, as it’s written about elsewhere, but you can add an Adsense gadget in the same way you can add a Profile gadget, Text gadget, Poll gadget, etc. Just go to Layout, then Page Settings, then click on Add a Gadget, select the Adsense gadget and then configure it.
The first time you use it, Blogger will ask you for your Adsense publisher number and link the blog to your Adsense account. Then you simply decide where you want the gadget to appear, what size and colour the ads should be and you’re off! You’re ready to start making money online.
You can also add Adsense between posts. To do this, click Edit on the Body gadget and turn on the Show Adsense Between Posts option. You’ll then be presented with the same options that the gadget gives you (size, colour etc).
Limitations With Built-In Options
There are several limitations to using Blogger’s built-in Adsense gadget:
1. Can’t Put Adsense Ads Within Posts
The main limitation with using the built-in Adsense gadget is that you can’t place ads within a post. You can add them before posts, after posts, between posts, in the sidebar, but not in the actual post.
It’s well known that the CTR (click through rate) is higher for ads within a post than for ads in other positions. So putting Adsense within a post will make more money for you. I cover how to do this below.
2. Can’t Use Channels
Another limitation of the built-in Adsense gadget is that you can’t use channels to track the performance of ad units.
However, this isn’t really a limitation - if you want to use channels, simply create your code on the Adsense site, then copy and paste your Adsense code into a JavaScript gadget, instead of using an Adsense gadget. In all other ways it will work the same as the Adsense gadget.
3. Blogger Only Shows Three Ad Units
The last limitation is only an issue for those people who place an Adsense unit in the sidebar. Some people choose not to do this, but I find that an Adsense unit in the sidebar performs relatively well (not as good as units at the top of the page, but better than those lower down the page).
The problem is that Google makes sure that only three ad units are displayed on a Blogger page, as per their Terms Of Service. Great in general, but it means you have less control over which ad units appear. Unfortunately the sidebar is rendered last in most templates, so it’s one of the units that disappear if there are too many units on the page.
This won’t happen on the single post page. However, if you display ads between posts (or within posts) then the sidebar ad unit will disappear on pages with multiple posts, such as the home page and archive pages. I explain how to overcome this below.
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